This post is about high technology and its role in buying and selling real estate. How to use the Internet to find a buyer for an apartment or house? How to compose the text of ads? Now let's analyze these topics in detail.
Selling in the style of the 90s
Many people still remember the "proven" and "effective" methods of selling an apartment: a banner on a window or balcony, pasting ads on front walls and newspapers like Avizo and the like. And at that time, these tools really led the way when selling or renting an apartment! A separate TOP that works everywhere and always, of course, "word of mouth" among relatives and friends. But today the situation has changed... By the way, if you are thinking about buying real estate, we recommend that you contact our office professional luxury real estate agency THE Capital.
What helps sell in the real estate market now?
It is difficult for young people to imagine the old times and those archaic means that were used before. It's time for the Internet - an ad in Word instead of a printer, enter your phone number in an OLX ad and you can receive phone calls without carrying a stack of papers and a tube of glue all over the area. But if you can do it, why can't a neighbor do the same trick? It seems that everything is simple, but somehow it is not! In the flow of information of the 21st century, your ad simply dissolves, becomes faceless, one of the. And, unfortunately, this is not an exaggeration, but a reality.
Read also: How to rent non-residential premises?
Follow yourself. How long does it take to rate an ad, understand like/dislike, and scroll on? According to statistics, today it is 5 seconds, but with the advent of Facebook and Insta feeds, this time period is getting shorter and shorter. If the material on the sale of an apartment does not "hook" - the user will simply flip through it like hundreds of others, until he stops at something really interesting.
We attract interest in the announcement on the Internet
Will you argue with the editors that a potential buyer is looking for real estate according to specific parameters, and will not pay attention to the form of submitting information? Here you can engage in demagoguery, if not for one "But". In one district of Kyiv, 1000 one-room apartments can be sold at the same time, which are suitable for the requests of a particular buyer. There is great doubt that he will carefully look through them all! No, he will stop only on those who have attracted attention.
See also: Renting an apartment: how to write an ad correctly?
Summarizing all of the above,
The main rule that operates in the Internet environment today and will become stronger in the future: not quantity, but quality! In a huge variety of information, a potential client chooses only the most interesting, brightest, high-quality ads that "stick".
There are special selling structures of texts, desired characteristics of photos of the object, and other materials. To sell commercial or urban real estate, take your ad design seriously, pay attention to headlines, descriptions, and photos. And if you are not strong in this, it is better to contact specialists. Was the publication interesting and useful? Subscribe to our real estate blog updates and get the latest posts from THE Capital real estate agency.
