How to make money on the new trend of office real estate - coworking?

02.02.2024

How to make money on the new trend in office real estate - coworking

Once you've tried working from home, you won't want to go back to a stuffy office where the wrong music is always playing, the wrong people appear, and the wrong emotions arise that promote morale and productivity. Within the native walls, even the most difficult tasks do not seem so and are solved in a matter of minutes. Such harmony between home comfort and concentration at work is maintained until the former begins to dominate. Favorite pajamas, hot cocoa and a pet who thinks it's much more interesting to scratch his tummy than to run his fingers on the keyboard, absolutely kill the remnants of discipline. And although it is worth admitting that your four-legged friend is right, you will not be able to give up work completely.

It seems that a convincing introduction was enough for co-working to begin to seem to you the ideal golden mean between the office and the home for truly productive and positive work. But what is the use of this to the investor if he fails to make money? Agency T.H.E. Capital not only understood in different formats to first determine your goals., but also knows how to profit from the most popular segments that are firmly at the top of the trends. Read on to learn more.

Arrangement of a co-working space: how to attract tenants and your future income?

If before the full-scale invasion, Ukrainian businesses preferred "shell&core" format office premises (under the finishing touch), then with the beginning of 2022, not only their approach to work, but also to the choice of space for its implementation, has changed. Co-working spaces have established themselves around the world thanks to the pandemic, and since then they have remained at the peak of popularity. In 2023, increased interest in this type of objects was observed in Ukraine not only in large cities, but also in small settlements. All thanks to the fact that the co-working space offers its visitors a full range of amenities necessary for comfortable work:

  • the workplace can be both a place at a common table and a separate office. For greater convenience, you can change the bored location from time to time
  • in addition to a personal fixed or non-fixed place, a person gets access to conference rooms with equipment for the demonstration and discussion of projects, as well as to separate Skype rooms for conducting negotiations at a distance
  • additional equipment such as printer, photocopier and scanner are in common use
  • fiber optic Internet or the presence of a Starlink satellite system allows you to stay connected even when the entire area has interruptions to the network
  • cozy rest areas with consoles, table tennis tables or a library allow you to get away from the work routine and be inspired for further work
  • the basic amenities typical of offices also remain in their places - toilets and kitchens are designed for a large number of people

Many current co-working spaces go beyond the usual and expand the range of opportunities for their visitors. Often there are spaces with showers, gyms, small rooms or sleeping capsules. The filling of the co-working space depends only on the imagination of its owner. Buying premises with the help of the experts of the real estate agency THE Capital, you can generally introduce your own standards and supplement the idea of ​​office spaces of this format with your innovations.

Just for work? Coworking formats that you did not even know about

Coworking formats that you did not even know about

If you are afraid that buying or renting a space for co-working will lock you into a narrow framework, then everything is exactly the opposite. A new format requires a new approach, so standard office finds completely unexpected interpretations:

  • the basic is an open office coworking format, in which experts from different fields and companies of different levels coexist peacefully
  • highly specialized co-working spaces are adapted to the needs of certain specialists. The most popular spaces for representatives of the IT sphere
  • not every artist can afford to rent a creative studio, and many artists prefer to work among live house, inspired by its imperfections. Therefore, creative co-working spaces occupy a special place in the niche of commercial real estate
  • you can develop abilities and find new talents in yourself not only in a sports or music school. Special co-working centers for children allow children of all ages to engage in dancing, drawing and more

In addition, there are co-working spaces for mothers on maternity leave, for women, men and more than a hundred different categories of visitors. This format of office real estate is considered relatively young, so it can still change and adapt to the needs of its users. If you have not yet decided which coworking space you like, you can rent a space and experiment.

Although the range of guests of current co-working spaces is limitless, most of their visitors are still former office workers. Single freelancers, young entrepreneurs, idea-inspiring startups and representatives of large companies can work harmoniously at one table. Such considerable interest is caused by the fact that co-working helps to stay in shape and relax so much that it does not interfere with work. The office management procedure and its scaling are greatly simplified, and creative processes that require teamwork take place organically and harmoniously. By investing in office premises of a new format, you expand your target audience to incredible proportions. The more customers, the higher the profitability.

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