THE Capital is the best real estate agency in Ukraine and Europe. Over the long years of our professional activity, we have discovered one truth for ourselves. anyone who is ready to work hard and does not think of their life without development can become an expert. We are ready to share with you our experience and wisdom of one of the most sought-after specialties of our century. Dedicated to everyone who is ready to take a step to a new level.
What a real estate expert should be: soft skills
A real estate expert acts as a mediator between the parties to the contract - between the seller and the buyer, between the lessor and the lessee, between the person and the object. Being a connecting link for such different partners, he must be able to not only find other people's offers and seek demand for his own, but also to properly build relationships with his clients and between them. For this, you need to have a number of skills and personal qualities:
✔️ purposefulness and self-confidence
✔️ developed communication skills, the ability to find a common language and convince
✔️ initiative and responsibility
✔️ flexibility and the ability to quickly adapt to new conditions
✔️ proactivity and tact
✔️ ability to be a "team player"
✔️ stress resistance and attention to detail
A true expert bravely accepts failures because he knows that success always follows them. He knows how to listen, hear and support his client not only with professional advice, but also with banal manifestations of humanity. A realtor puts his soul into his business because he lives it, and he perceives the work itself not as a routine, but as a way to new acquaintances, development and profit.
What a real estate expert should be: hard skills
A marketer, a psychologist, an advertiser, an analyst, a lawyer, a salesperson - such a set of "6 to 1" makes a real real estate expert. Of course, all the listed specialists come to his aid and play their role in the process of buying or renting real estate, but this does not negate the fact that a realtor must thoroughly understand the intricacies of their professions and be able to apply their skills at the right time. When does this moment come? Constantly! What professional skills are revealed in the work of a realtor:
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You can feel like an analyst when analyzing the real estate market. In order to offer your clients really profitable apartments at the most favorable price, you need to feel all the differences and be able to predict trends. Economic downturns, seasonal increases in demand and other factors are always subject to a certain logic that you must learn
- no successful transaction is possible without the knowledge of a lawyer. You must competently conclude contracts, check the documents provided and be able to distinguish an honest seller/buyer/tenant/landlord from a dishonest fraudster
- a skillful salesperson is the same psychologist whose goal is not only to identify needs, but also to provide such a result that will allow them to be satisfied
- the marketer and the advertiser wake up at the moment when it comes to the presentation of the object and itself. You need to create ads with informative descriptions and attractive photos, and work with online platforms to post them. The concept of "CRM system" should turn from an obscure phrase into an effective way of optimizing business processes
In addition to all of the above, a real estate expert must understand the subject itself, that is, the specific object for which he undertakes. The condition of the engineering systems, the quality of the materials used, the conscientiousness of the developer - all this must be evaluated during the inspection of the apartment or house and when communicating with its owner or creator. Every little thing can affect the price and the happiness of future residents.
A career in real estate involves constant communication. Networking is the basis of this work. It is necessary not only to find and interest clients, but also to have a wide network of professional contacts - lawyers, attorneys, mortgage brokers, notaries, developers and other realtors will flood your phone book.
Learning: Offline VS Online
A real estate expert is always on the move and his learning process does not stop for a minute. But it is worth starting with something. IN T.H.E. Capital we adhere to the principle that our client should receive full support at all stages of cooperation. To provide the same level of service to your future clients, you can start small - study the current situation in the real estate market, familiarize yourself with negotiation techniques and pay due attention to the art of public speaking.
When choosing a suitable training system for yourself, you should weigh all the pros and cons and choose the optimal format. Online courses allow you to acquire all the necessary skills in a remote format at a time convenient for you and in a comfortable place. Flexibility is the main advantage of this format.
When attending offline courses, you can count on great interactivity and personal contact with both coaches and other students. Live discussions and practical classes to consolidate the acquired knowledge will help you to assimilate the acquired material faster and immediately discuss all controversial points. The offline format is also more motivating because you are in the circle of the same students and can observe the process of your overall development on the way to the goal.
To understand which option is right for you, you can attend our free webinar. At such events, we give a basic idea of the profession and how training takes place. News about upcoming webinars appears in ours social services, so you definitely won't miss your chance to join us.
For your convenience, we have created a special educational platform THE Capital University, so that everyone who wants to be able to master the specialty that interests them with our help, on course "The real estate expert profession is your way to a new life. Our educational programs are suitable for you if:
- you have just begun to conquer the real estate market and want to learn more about its principles and rules of the game
- you have no experience in this field, but you have a strong desire to become a real expert
- you are successfully working as a realtor, but you want to improve your skills, learn new techniques and tricks
- you own a property that you plan to rent out
- you rent commercial premises for business
- curiosity is your middle name, so living in the Lifelong Learning Society (LLS) you are eager to grow and learn new things at every convenient opportunity
By turning to us for help, you get professionalism, theoretical knowledge and practical skills, the opportunity for employment and rapid career growth. Your teachers will be experienced experts and top specialists who are ready to share not only basic information, but also their personal cases. We will be happy to make successful graduates of the course part of our team to conquer the real estate market of our native country together. Your efforts will be well paid and appreciated. Eventually, you yourself will be able to become one of the department heads you once admired.
