Real estate ads: how to write so as not to scare away the buyer

Such a "fence" option will definitely not help you attract a client, but even an ad placed on a special platform can turn out to be no less frightening and useless. Acquaintance of a potential buyer or tenant with objects begins with its presentation. The name, photo, video and text support - all these components are equally important, so we suggest you figure out how to write an ad to profitably rent an apartment. a>, quickly sell the house or achieve any other purpose.

Components of a correct real estate advertisement

Each ad has a conditional frame. You must go through the characteristics of the apartment/house, residential complex, street and district. After familiarization, a person should have a complete idea of ​​what his new one will be like dwelling and the very process of living in it.

Supplement your well-written ad with quality photos and video reviews. So it will be easier for the investor to understand whether your property can turn into his property. As for the question of the cost of square meters, no matter how much you love your house, you need to adequately value it, taking into account its Features, current market situation, seasonality and prices on similar objects.

6 rules of successful advertising

1. Short and to the point. Your ad should be as detailed and short as possible. Few people will want to study a long text, because the buyer or tenant does not want to pass the time with pleasant reading. He has a specific request that he wants to address with your property or someone else's. Make sure that you write down all the important information, without cluttering the lines with empty phrases and thoughts detached from reality. As a rule, it is recommended to write an ad that does not exceed ¼ of a standard page of printed text.
2. Don't hit the dirt with your face because of illiteracy. Literacy is a mandatory requirement for everything written. For you not to read, this material must be written correctly in terms of grammar, punctuation, meaning and style. Non-compliance with banal spelling rules shows that a person or company cannot handle even elementary things, so no one will want to risk and trust them with something serious. Competent text is your face and the first impression of the client.
3. Be honest. Of course, it is worth focusing attention on the positive, but there is nothing to hide the obvious shortcomings of the object. Already at the first viewing, everything hidden will become obvious. You should not waste your time and risk your reputation - no one canceled bad reviews and comments.
4. High quality... everything! We do not force you to redo repairs and buy new equipment. In this case, we are talking about high-quality photos and videos. If you are not confident in your abilities, hire a professional photographer. The apartment itself must also be properly prepared, so it is worth getting rid of excess junk in advance and conducting a general cleaning so as not to scare visitors with age-old dust and spider residents.
5. Instead of being abstract, get specific. "Dizzying views", "royal scale", "soothing atmosphere" - such formulations evoke their own associations in everyone, so they not only do not reflect reality, but also mislead.
6. Catchy headline. We know firsthand how many offers there are on the market. Only a beautiful cover photo and ad title will help your chic apartment stand out among thousands of similar options. You can find more "Apartment for sale" ads than apartments themselves. Against their background, a more informative and attractive wording will stand out as a bright spot. "Penthouse for rent for a young family in Residential complex New England” is a great example of a headline, thanks to which a potential tenant already knows half of all the necessary information.

How not to scare and what to lure?

❌ Do not use:

• "urgent" - excessive haste causes suspicion. You can surrender or become a scammer or become a victim of a scammer. A buyer can press your circumstances and force the price down significantly;
• shortening - writing the right word does not take much time, but it makes the text clearer and more pleasant to read;
• "bargain" - this is how you imply that you have overestimated the real value.;;
• negation - words with the particle "no" are subconsciously associated with something negative, so replace them with "positive" analogues. For example, instead of "not far from the metro" write "within walking distance from the metro" - there is no semantic difference, but in terms of perception, changes are felt;
• "in good condition" is too cliche and abstract. Instead, indicate the availability of appliances and furniture, the date of the last repair.

✔️ Definitely worth using:

• "developed infrastructure" is always a big plus in solving everyday issues;
• "functional planning" - describe the zoning of the object and emphasize the positive aspects, such as a separate bathroom, work area, etc.;
• "fresh repair" - if it was completed recently, indicate the exact date and emphasize that no one has used the new things yet;
• "ready for move-in" - this indicates the availability of all communications, furniture and appliances. For investors who plan lease your acquisition, it will be an important plus;
• pleasantries – If you plan to leave furniture, appliances and decor elements, do not forget to mention this. The view of the Dnipro and friendly neighbors will also be important pluses;
• "no commission" - savings are always pleasant to the heart, but can cause suspicion. We advise you not to risk your reputation and property. It is better to contact for help a verified agency.

An experienced intermediary always instills confidence in buyers and faith in his abilities - owners. Contact us for advice and turn your property into a profitable business.