Dual Agency: Real Estate Slang by THE Capital. Lesson #22

21.08.2024

Dual agency

The time of spy adventures has come, but we will do without bloodshed and villains. The hero of our today's issue will find for you bundle and advise cash cow. He will explain the difference between annuity and differentiated payments, and will also save from mortgage slavery. He is not only real bomber jacket real estate, but will also make you so. So, this time we will introduce you to a real double agent whose skills would be the envy of even James Bond.

❝Dual Agency – a situation in the real estate market when the same agent or agency simultaneously represents the interests of both parties to the contract (buyer and seller, lessee and lessee, etc.).❞

Any of our real estate experts can be a dual agent and there is nothing wrong with that, because each client gets:

  • saving time - the same agent acts as the only mediator, so there is no need to waste time on additional negotiations;
  • simplification of the procedure – the chosen expert coordinates all processes from both sides, so they are much faster and more reliable;
  • guarantees of results and quality - the realtor is well acquainted with both clients, so he can guarantee their reliability and the seriousness of their intentions;
  • improvement of conditions - knowing the interests and capabilities of the buyer and seller / lessor and tenant, the real estate expert will help them reach a consensus and such conditions that will be as beneficial as possible for all participants of the agreement.

Of course, a number of risks may be associated with dual agency, such as:

  • mistrust - each of the parties may believe that their interests are being neglected for the sake of the other, although in reality this is not the case at all;
  • insufficient persistence - since the realtor is obliged to protect the interests of both clients, he will not be able to be persistent enough to demand more acceptable solutions or price increases, since he must follow the golden mean so that everyone is satisfied and no one is offended.

Due to the conflict of interest, when the owner wants to make the most and the tenant or buyer wants to save the most, it can be difficult for a real estate agent to fairly represent and advocate for the interests of both parties. The best result from cooperation will be achieved if the realtor ensures complete transparency of his actions when communicating with both clients, honestly and frankly tells them about the risks and advantages of their cooperation. Dual agency is a good way to achieve your goals, because you are guaranteed to get a proven partner who will take care of your square meters and be responsible about money matters.

Example of use:

- Hello. I heard you already bought an apartment. How did you manage to do it so fast?

- All thanks to my double agent.

- What is it?

— I turned to the real estate agency THE Capital. They simultaneously represented my interests, as a buyer, and the interests of the other party, as a seller. Checking documents and signing the contract went many times faster.


Spy passions are raging, and everything is for your satisfaction. Our experts are true multi-functional fighters who can… everything! Whatever your request, contact us, because nothing is impossible for THE Capital. We will get at least a little star from the sky for you, though elite apartment in the center.

Our experts are real multifunctional fighters

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