The impact of seasonality on the real estate market

17.01.2024

The influence of seasonality on the real estate market

Like migratory birds, Ukrainians steadily move from one side of the light to the other - from east to west. The gradual stabilization of the situation in the country, as well as banal getting used to the existing circumstances, instill in the hearts of our compatriots more and more confidence in the future and longing for their native home. In this regard, many people decide to leave their favorite countries and cities, which became their temporary refuge from the horrors of recent years. The return to native penats is the main trend in the Ukrainian real estate market, but it is far from the only one. How to catch the moment to conclude the most profitable deal, whether it is buying, selling or renting? If you have a similar question, you turned to us for help for a reason.

Which season do investors like?

Which season do investors like?

Velvet season is usually associated with warm sea surf and a sandy beach, as if cast from pure gold. But real estate investors have their own associations in this regard - ndash; the best deals on the market, lucrative deals and seas… seas of opportunities! Similar to the same field of tourism, real estate has its own seasonality, which affects supply and demand, and therefore benefits buyers and sellers, tenants and landlords.

  • Winter ☃️

The lower the mercury column falls, the more the demand for buying real estate decreases. You rarely meet a severe winter in our latitudes, but even a light frost or slush is enough to completely repel the desire to go to see the object. Especially if we are talking about a country house, the road to which may take longer due to weather conditions. A difficult situation is observed in the secondary market with the beginning of December, when both the seller and the buyer equally prefer to prepare for New Year's holidays and family leisure, rather than travel from one end of the city to another. In addition, you want to spend the holiday in a cozy house, and not in the process of moving.

You may be lucky enough to catch a cherished one apartment at a significantly reduced price if the other party's main goal is to sell it as soon as possible. In the primary market, there is also a favorable situation for those who have dreamed of owning their own house for a long time - in winter, developers often provide discounts on housing in new buildings. As for renting, many people prefer to spend the winter in a cozy house with all the amenities that can add even more warmth to their family hearth - generator and fireplace occupy the first places in the list of advantages of the object. >

  • Spring 💐

Everything around is blooming - flower beds, fruit trees and investment opportunities. With the arrival of spring, after a long hibernation, plants and the real estate market come to life equally quickly. This season brings a lot of greenery in every sense of the word. The number of available offers is reaching its peak, so even the most demanding buyer will be able to find an object that meets his wishes. There are also enough people willing to buy a new home, so bargaining with the seller will no longer be so appropriate, because he may simply lean towards a more generous offer.

Despite the competition, shoppers still love this season for its opportunities. First of all, it is much easier to carry out the necessary repairs already with the onset of heat and when you have a whole summer ahead of you. While the professionals are at work, you can relax in the country or at a more luxurious resort. The second reason is especially important for young parents. Moving to a new home and a new location may require you and others to make changes. For a child, it will be much less stressful to enter another school at the beginning of the next school year than to leave everyone in the middle of the educational process.

  • Summer 🏖️

The already mentioned vacation affects not only your emotional and physical state, but also the state of the real estate market. A sharp decline in demand is quite expected - if everyone goes on vacation, there will be no one to invest. Even successful businessmen sometimes want to put things aside and think not about sources of income, but about how to spend this income on themselves and their loved ones.

Many owners temporarily remove ads from the display so as not to get their hopes up. Another factor that does not play into the hands of sellers is the weather. the unbearable heat and the asphalt, ready to melt from just one of your steps, do not make you want to leave such a native air conditioner without extreme necessity. If you still dare to do this heroic act, you will have a great opportunity to haggle for a more pleasant price with those sellers who did not have time to catch success by the tail in a more favorable spring period.

  • Autumn 🍂

On the first of September, kids with backpacks go to school, and investors with briefcases - ndash; to a meeting with real estate experts in the best agencies on the market. Fall is the second most popular season for buying real estate and long-term rentals. Foreign students and people who have returned from vacations make up the majority of newly arrived tenants. Demand creates supply and increases in prices per square meter.

There are enough people willing to buy a private house or apartment in one of the capital's residential complexes for other reasons as well. The first New Year in the new apartments will be a truly special holiday. A few months is quite enough to make cosmetic or even capital repairs. Many sellers are reluctant to go to the auction, but there are always enough of those who are ready to sacrifice a few hundred or thousands to speed up the process.

How to make profitable deals all year round?

The peak of demand and activity is observed in spring and autumn, as well as the peak of the cost of square meters. A noticeable decrease in price and a decrease in the number of offers occurs in winter and summer. Save and choose from what's available or pay a little more for your dream property? You will not find an unequivocal answer because there is none. Although seasonality affects demand, the price fluctuations are not so great that you would refuse the option you liked and voluntarily give it to others. Each season has a number of its advantages and disadvantages, so you need to follow not the dates on the calendar, but the offers on the market. Cooperation with experienced experts of the real estate agency THE Capital will allow you to turn any season into a velvet one.

Do not miss new objects
Go to our Telegram channel so as not to miss new real estate rental offers and get the best offers first!
Read more