The influence of seasonality on the real estate market

17.01.2024

The influence of seasonality on the real estate market

Like migratory birds, Ukrainians are steadily moving from one side of the world to the other - from east to west. The gradual stabilization of the situation in the country, and even banal adaptation to the current circumstances, instills in the hearts of our compatriots more and more confidence in the future and longing for their home. In this regard, many decide to leave their beloved countries and cities, which have become their temporary refuge from the horrors of recent years. Returning to one’s native land is the main trend in the Ukrainian real estate market, but it is far from the only one. How to seize the moment to conclude the most profitable deal, be it buying, selling or renting? If you have a similar question, it’s not in vain that you turned to us for help.

What season do investors prefer?

What season do investors prefer?

The velvet season is usually associated with warm sea surf and sandy beaches, as if cast from pure gold. But real estate investors have their own associations in this regard - the best offers on the market, profitable deals and a sea... a sea of ​​opportunities! Like the same industry of tourism, real estate has its own seasonality, which affects supply and demand, and therefore the benefits of buyers and sellers, tenants and landlords.

  • Winter ☃️

The lower the mercury thermometer falls, the more the demand for the purchase of real estate decreases. You rarely encounter a severe winter in our latitudes, but even light frost or slush is enough to completely discourage the desire to go to view the property. Especially when it comes to country house, the journey to which may take longer due to weather conditions. A difficult situation is observed in the secondary market from the beginning of December, when both the seller and the buyer equally give preference to preparing for the New Year holiday and family leisure, rather than traveling from one end of the city to the other. In addition, you want to spend the holiday itself in a cozy home, and not in the process of moving.

You may be lucky enough to grab the treasured apartment at a significantly reduced price if the second party to the contract has the main goal of selling it as quickly as possible. There is also a favorable situation in the primary market for those who have long dreamed of owning their own home - in winter, developers often provide discounts on housing in new buildings. As for rent, many people prefer to spend the winter in a cozy home with all the amenities that can add even more warmth to their family home - generator and a fireplace are high on the list of property benefits.

  • Spring 💐

Everything around is blooming - flower beds, fruit trees and investment opportunities. With the arrival of spring, after a long hibernation, plants and the real estate market come to life equally quickly. This season brings a lot of greenery, in every sense of the word. The number of available offers is reaching its peak, so even the most fastidious buyer will be able to find an object that matches his wishes. There are also enough people who want to buy a new home, so bargaining with the seller will no longer be so appropriate, because he may simply lean towards a more generous offer.

Despite the competition, buyers still love this season for its opportunities. Firstly, it is much easier to carry out the necessary repair work once the weather warms up and when you have the whole summer ahead of you. While the professionals are working, you can relax at your dacha or at a more luxurious resort. The second reason is especially important for young parents. Moving to a new home and location may require you to make other changes as well. It will be much less stressful for a child to enroll in another school at the start of the next school year than to give up everything in the middle of the educational process.

  • Summer 🏖️

The already mentioned vacation affects not only your emotional and physical state, but also the state of the real estate market. A sharp decline in demand is quite expected - if everyone goes on vacation, there will simply be no one to invest. Even successful businessmen sometimes want to put things aside and think not about the sources of profit, but about how to spend this very profit on themselves and their loved ones.

Many owners temporarily remove advertisements from display so as not to feed themselves with meaningless hopes. Another factor that does not play into the hands of sellers is the weather - the unbearable heat and asphalt, ready to melt from just one step, do not at all make you want to leave such a dear air conditioner unless absolutely necessary. If you nevertheless dare to take this heroic deed, you will have an excellent opportunity to negotiate for a more favorable price with those sellers who did not have time to catch their luck by the tail during the more favorable spring period.

  • Autumn 🍂

On the first of September, kids with backpacks go to school, and investors with briefcases go to a meeting with real estate experts in best agencies On the market. Autumn is the second most popular season for purchasing real estate and its long term rental. Out-of-town students and people returning from vacation make up the majority of newly arrived tenants. Demand generates supply and rising prices per square meter.

There are plenty of people willing to buy a private house or apartment in one of the capital’s residential complexes for other reasons. The first New Year in the new apartment will be a truly special holiday. A few months is enough to make cosmetic or even major repairs. Many sellers are reluctant to negotiate, but there are always those who are willing to sacrifice several hundred or thousand to speed up the process.

How to get good deals all year round?

The peak in demand and activity is observed in spring and autumn, as well as the peak in the cost of square meters. A noticeable reduction in prices and a decrease in the number of offers occurs in winter and summer. Save and choose from what is available, or pay a little more for your dream property? You will not find a definite answer because there is none. Although seasonality affects demand, price fluctuations are not so great as to refuse the option you like and voluntarily give it to others. Each season has a number of its own advantages and disadvantages, so you need to follow not the dates on the calendar, but the offers on the market. Cooperation with experienced experts from the real estate agency T.H.E. Capital will allow you to turn any season into velvet.