How to sell an apartment in 2024

Moving, the need for a large amount of money, resale in order to make money - the reasons why you decided to part with your property are not important to us. We only care about how you do it. We will help you avoid mistakes and tell you what the sales process consists of and how it goes. THE Capital has prepared step-by-step instructions for you, full of important details and advice from experts. The key to successful practice is a well-learned theory, so we recommend that you study the issue before starting to solve it.

Basic steps to prepare a property for sale

You don't have far to go, so to speak. The preparatory stage consists of only a few points, which, however, may take you a lot of time. Before showing your apartment to potential buyers, you need to bring it into divine shape and eliminate everything that could spoil the first impression. First of all you need:

• transfer all personal belongings to another place. Cluttered rooms, mountains of boxes and stacks of socks may be part of everyday life, but everyone has their own. By freeing the apartment from the trappings of your everyday life, you will give the buyer the opportunity to fully appreciate its potential and paint a mental picture of how he and his family and pets will live here;
• make cosmetic or major repairs. The complexity of the work depends on the condition of your apartment. The more presentable she looks, the higher you can raise the price tag. The buyer’s gaze catches even such little things as scratches on the parquet floor or a barely noticeable peeling corner of the wallpaper;
• clean up yourself or call a cleaning service. No one will want to clean the oven and sink from plaque for you. Clean surfaces and appliances will create the impression of freshness and that no one has lived in the apartment before. Even secondary housing will be transformed in the eyes of the buyer if it looks brand new;
• prepare high-quality photographs. It is unlikely that anyone will want to go to view a property without knowing what it looks like. The right angle and daylight are your best friends. It wouldn’t hurt to make a video with an overview of the apartment so that the buyer can walk around it virtually. We advise you to entrust the matter to a professional photographer so that everything is done in the best possible way. By the way, we just have the right specialist;
• make a written description of the object. It’s not necessary to describe your love for it and the efforts you put in, but it won’t hurt to dwell on the features of the layout, the availability of equipment and furniture. Indicate the advantages of the location, the characteristics of the residential complex, the convenience of transportation - all this will make your apartment attractive not only externally, but also in practical terms;
• create a full-fledged ad from the last two points and post it on various boards and platforms. Don't forget to include your contact information so that a potential investor can contact you.

Our colleague I have more than once encountered the fact that owners have been trying to sell their property for years to no avail. During the consultation, minor nuances emerged that caused the process to drag on for so long. Thanks to the competent presentation of the property and the help of THE Capital, futile attempts finally turned into the desired result. We have been working in the market for many years, so we have deep knowledge of its pitfalls. Feel free to contact us if you don’t want to waste time and go down the wrong path.

Proper communication is half the success

It’s not enough to prepare an apartment and put up an attractive ad on reputable platforms if you don’t know how to properly communicate with clients. In blog articles and in personal communications, our experts always focus on the fact that it is a well-built relationship with the client that will help achieve mutual understanding and results. We ourselves follow these principles and advise you not to deviate from them either:

• individual approach;
• confidential communications;
• attention to detail and needs of the interlocutor;
• the ability to “read between the lines”;
• willingness to answer the same questions repeatedly (even if the answers are obvious to you);
• quick response in written communication;
• constant readiness to respond to messages and calls – a 24/7 schedule is welcome;
• Feedback.

Correspondence, calls, property showings, follow-up communications and interactions when signing a contract are equally important for achieving success. When buying even ordinary household appliances, you probably want to find out all the possible nuances about it and receive due attention from the seller. Of course, in matters related to real estate, the requirements of buyers increase significantly. It is important to have not only sales skills, but also to understand human psychology in order to guide him to an informed decision. Our unchanging expert with thousands of transactions under his belt, he knows exactly how to help the buyer understand his desires, overcome his fears and put the final signature on the purchase and sale agreement.

💡 If you want your property to be the center of attention of potential buyers, you should think about exclusive agreement.

What documents are needed to sell real estate?

We advise you to prepare a package of documents in advance so that the other party does not have to wait long. Who knows, maybe the buyer will want to give preference to saving time and another object... From you, as a seller, you will be required:

• passport and identification code (TIN);
• registration certificate for real estate;
• statement from the State Register of Property Rights to Real Estate;
• statement from the register of a territorial community (certificate of registration of place of residence);
• certificate of those registered in the apartment (can be obtained from a notary or CPAU);
• property valuation report;
• statement of absence of debt for utility services;
• title documents confirming your ownership (sale and purchase agreement, will, deed of gift, etc.).

☝️ If we are talking about selling a house, you must also provide documents for the land plot.

☝️ If we are talking about the sale of real estate in which registered minor child, parental or guardian consent must be provided.

☝️ If we are talking about the sale of real estate with several owners, it is necessary to provide notarized consent from each of them. In the case of spouses, it is also worth preparing a marriage certificate and a prenuptial agreement, if any.

☝️ If we are talking about the sale of real estate by an owner who is located in another country, it is necessary to register power of attorney and shift all worries onto the shoulders of another person located on the territory of Ukraine.

One of ours colleagues I have already encountered the fact that the other party to the contract wanted to involve his notary in the transaction, which is why the signing of the contract had to be postponed. The fact is that during martial law, not all notaries have the authority to certify documents relating to the purchase of real estate. A complete list of those specialists who can engage in these operations is posted on the website Ministry of Justice of Ukraine.

To avoid problems and delays, we recommend that you contact those who understand the real estate market and skillfully interact with it. Feel free to choose any of our experts - high quality is guaranteed.