ABOUT THE BUSINESS SEGMENT CLASSIFICATION
I can't consider a house with ceilings of 2.7 or 2.8 m as a business class object: it's tight, you don't feel premium in this house. Not so long ago I shot a video for my channel in a beautiful house, where I really liked it. And I would really like to call this property "Business" or "Premium", but the ceiling is 2.8 m. We are talking about Obolon Residences. This is a really cool house, but I don’t understand why they saved on ceiling height. Was it difficult to lose one floor? Business class is underground parking, three-meter ceilings, when you have a concierge or decent security at home, this is a large beautiful front door (in business class there can be no such thing as an “entrance”). It should be a good yard area, even if it is one house, with a playground, a place for walking, infrastructure inside the house, for example, a gym, a shop, a beauty salon, etc. Now in Kyiv there are such objects. For example, several interesting houses are being built in the Pechersky district of Kiev - LCD Nordica Residence and FJORD, also the most interesting house with three-meter ceilings Creator City and UNIT.Home with interesting features, located in the historical center of the Shevchenkovsky district of the city in close proximity to the parks of Pushkinsky, KPI and Kiev zoo. Now several houses are being built in Podil, which will be included in the business class segment, the same La Manche, Spas Sky and many others in different parts of the capital.ABOUT CORPORATE AND SOCIAL BUSINESS RESPONSIBILITY
First of all, we care about our employees so that they care about their customers. Because caring is what is lacking in society. Secondly, we consider it important to take care of a person in such a way that he wants to pay you. Because in our country the image of a realtor who "squeezes" money from his clients, manipulates them, is firmly entrenched at the head. We want to position ourselves in a completely different way: a realtor is a person who helps. There are people who help to buy a car, inspect it, make a technical conclusion. Without certain knowledge, you will not do this. The same is true in our business area. As a real estate agency, we don't care which developer's properties to sell. For us, the needs of the client are more important - to hear and find what he needs. If, for example, the client is a bachelor, he can be sold an apartment in TARYAN TOWERS. Because how can we sell such an apartment to a family in a house where there is no normal yard? We understand that Bulvar Fountains or Novopecherskie Lipki are great places for families. I think that we should be paid for expertise. And a big plus when we work with developers who understand that agencies are their assistants.PREMIUM SEGMENT AS AN INVESTMENT
You won't earn much on the premium segment. There are, of course, exceptions, but we had only two such objects: Tetris Hall and TARYAN TOWERS towers. There are many more such objects in the "Comfort" segment. The premium segment is the safety of money, good liquidity, if necessary, it is easier to sell it. You can't say that you can hit some jackpot there.BUILDING BOOM-2021
Now they are building a lot, about five times more than ever before the 2008 crisis. Both Kiev and from all sides of the suburb are actively being built up. Some new residential complexes can accommodate 10, 15 and even 20 thousand people. That is, these are already kind of satellite cities, not residential complexes. And people who come to the metropolis can start in these complexes.KEY TRENDS OF 2022
- Country estate. Suburban real estate developers are ready to listen and hear, they are not spoiled, you can conduct a dialogue with them, ask for additional options, for example, lakes and fountains on the territory, plant more trees, a kindergarten, a swimming pool.
- Large LCDs. People don't want to live in solitary houses. They want to live in large beautiful residential complexes with good infrastructure. They are willing to overpay to live with their own kind, in their class / environment. A good example of this is the Great Residential Complex on the banks of the Dnieper.
- Blurring of the concept of "city center". The concept of "center" is already blurred, and not everyone already needs the center of the city. Because getting there is like wasting a lot of time if you don't work there. Everyone wants to live where they grew up, spend more time, so each district of the city has its own centers. Fine Town is a good example of this. For some, this is a neighborhood of the world, but now people are ready to pay $ 2200 for a "square" and wait a year and a half for a comfort-class apartment there. And so in each district of Kiev its centers, conglomerates are formed, for which people are ready to pay big money.
- Coastal area. The trend of the next decade is that the coastal area will finally begin to develop. I believe that the entire industrial zone should be thrown out of the city, and the coastal area, as in all European countries, should be given over to residential development. People should live in houses with great views.
